MCHN READINESs
I partnered with MCHN to help build Readiness from the ground up—translating a high-performance philosophy into a disciplined, scalable brand system. From brand architecture and positioning to messaging, campaigns, and product storytelling, I helped define how MCHN shows up in the world. The work focused on clarity, structure, and backbone—ensuring every touchpoint reinforced preparation, resilience, and purpose, while supporting long-term growth across the MCHN ecosystem.
For MCHN, I helped unify a complex, multi-discipline business into a clear, cohesive brand system—aligning visuals and messaging while reinforcing the unique purpose and personality of each sub-brand. The result was a structure built to scale, without sacrificing focus or function.