Island Brands
From branding the company and its beverages to becoming the Chief Marketing Officer, my journey with Island Brands USA has been a remarkable evolution. As the driving force behind marketing strategies, I have passionately shaped the brand’s image, positioning, and messaging. Guided by a deep understanding of our audience, I have spearheaded impactful campaigns, elevated brand awareness, and contributed to the company’s growth as the CMO, leading compelling narratives and driving expansion.
I was a contributing force behind the Marketing team that helped maintain and start a successful Crowdfunding Campaign that raised more than $5m with over 6,000 investors for the company, creating a foundation of ardent fans who were literally and figuratively invested into the brand.